How To Add A Gif To Email

Marketing emails can sometimes exist bland. And then, how exercise you ameliorate an email other than well-written content? Endeavor calculation a GIF.

You can easily add GIFs even without whatever coding experience. This post will teach you lot to add together a GIF to your emails and properly integrate it with your marketing campaign.

Static Image vs. GIF

Graphic Interchange Format (GIF) is a digital image format that has been effectually since 1987 when Compuserve developed it. It is similar to a flipbook where a single image is encoded with multiple frames.

Unlike static images or pictures, a GIF has a short animation that lasts for a few seconds and is often looped. Some of the about constructive GIFs simply take sure parts with motions, and the whole prototype needn't be blithe.

The 2020 State of E-mail by Litmus report establish that nigh 51 percent of marketers employ GIFs in some of their emails.

The Dell XPS 12 Convertible Ultrabook is one of the notable successes of using GIFs in emails. The 2012 electronic mail sent by David Sierk, Dell's e-mail strategist, contained a GIF that showcases how the ultrabook transitions from a laptop to a tablet.

Dell saw an increase of 103% increase in conversion, which doubled the ultrabooks' acquirement.

A written report by the Nielsen Norman Grouping institute that people accept a more positive reaction to emails non using animated GIFs. While it would be best to use GIFs sparingly and just for specific purposes, a well-executed and perfectly placed GIF can turn your email readers into paying customers.

4 Reasons Why GIFs in Emails Work Like Magic

Most email clients support the GIF file format, except for Outlook 2007 to 2016 desktop. You can also view them from desktop and mobile email clients on the app or direct from the client'due south website.

GIFs Grabs the Reader's Attending

Adding GIFs to your email tin assistance grab the customer's attending. In doing so, y'all can make them act towards your Call to Action (CTA).

Information technology can Simplify Circuitous Ideas.

GIFs can illustrate complex processes or instructions without too much wordiness in the email.

GIFs can Aid Demonstrate Products and Services.

GIFs tin help innovate innovative products that people might be unfamiliar with and showcase their unique features in seconds.

It can Brand Your Readers Excited nigh Your New Content.

GIFs are peachy for previewing things to come, such as an upcoming evidence or product. Because y'all aren't limited to 1 static paradigm, it can make your audition curious using multiple teasers in just 1 blitheness.

7 Things to Remember When Adding a GIF to an Email

i. Use an Email Client that Supports GIFs. When sending an email, make sure that the recipients use email services that support GIFs. Fortunately, almost all email clients tin can send and receive emails with GIFs, except for Outlook 2007 to 2016.

2. Don't Use an Unprofessional GIF. Always inquire yourself if a GIF is appropriate for your audition before using information technology. Make certain the GIF looks professional person.

3. Friction match your GIFs with a CTA. I of the all-time uses of GIFs, aside from demonstrating your product or service, is to guide the reader to a CTA. Your GIF must contain a message of what they should exercise after reading the electronic mail, whether it'southward post-obit a link or viewing your offering.

4. Don't Add a GIF without a Purpose or Context. A GIF must contribute to your content's overall purpose, whether it's to inform or entertain. If it doesn't, it may drive customers abroad rather than luring them in. Again, it's best to carry thorough research about your target audience.

v. Create Custom GIFs Instead of Using What'due south Available Online. It tin exist tempting to use pop GIFs considering of their attention-grabbing ability. Yet, it's all-time to create a custom GIF that reflects your marketing bulletin.

six. Don't Add a Slow Loading GIF. Brand sure a GIF loads speedily and animates smoothly earlier you lot upload it. If any frames announced to be freezing, examine the GIF file size and, if possible, reduce it. The GIF file should be no larger than 2.5 MB and so that it quickly loads on the reader'southward screen and animates seamlessly.

7. Animate Merely One Part of the GIF. Some readers find GIFs distracting. If you don't want to disturb your customers while they digest the gist of the email, try animating merely a part of the GIF. This way, they tin can even so focus on the message of the email while appreciating the GIFs blitheness.

How to Insert GIFs in Emails

Inserting GIFs in your email is pretty straightforward. Commencement, you volition need a short blithe video to create or download through websites like Giphy.

When adding a GIF, note the following to ensure y'all add together information technology correctly to an email.

Calculation a GIF in Gmail

Select a part of the electronic mail where the GIF is virtually suited.
Click Insert Photo (not Attachment).

Choose the GIF file from your computer or Google+ album and striking Upload.

You tin can likewise modify the placement of your GIF into the email's body using the Align button.

Adding a GIF in Outlook

Click on the email department where you want to place the GIF.
Select Insert Pictures Inline.

Select a GIF from your computer.
Click the Insert button at the bottom of the E-mail page.

Adding a GIF in Yahoo Postal service

Create an email by selecting the Compose button.
Click the role where you lot desire to embed the GIF.
Select the GIF icon at the bottom toolbar. Choose a GIF from the drove of popular GIFs to insert in your email.

To change the size of the GIF, hover your mouse on the flick.
Click the three-dot icon on the upper right corner of the GIF and select Minor or Large.

Embedding a GIF in Email

You can as well embed a GIF into an email by following the steps beneath. For this method, yous need the link or the source of the GIF.

In the body of the email, paste this code:

Change the value enclosed in quotation marks. For the img src, modify it with the link of the GIF y'all want to add.
You can modify the values of width and top per your preference.
You tin can also modify alt as the culling text of the GIF, and if you want the GIF to have a border alter its value to 1.

Best Softwares for Creating a GIF

Creating a GIF is relatively like shooting fish in a barrel if you have animation software such as Adobe Animation and Photoshop CS6. Nonetheless, if you don't own a PC or a device that can run these programs, you tin can endeavour the following alternatives:

Wondershare Filmora
Gifted Motion
Photoscape
GIFPal
Picasion
MakeaGIF
Gimp

What do yous think about inserting GIFs into emails? Comment your thoughts below.

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